Project AgBr Media is an analog-focused press and photography collective documenting Houston’s civic life, people, and progress on traditional film.
Founded by photographer Jason Rodriguez, the project blends documentary journalism with fine-art composition — capturing the moments that define everyday life without the noise of digital excess.

Beyond press coverage, Jason still finds time to create intimate film sessions for couples, individuals, pets, architecture, grand openings, and media events — each crafted with a distinctive analog personality. Every shoot is approached like a film stock choice in the darkroom: deliberate, emotional, and attuned to the mood of the moment. With a deep understanding of how different films translate color, contrast, and atmosphere, Jason selects the perfect medium for each story’s unique energy — ensuring no two sessions ever feel the same.

From courthouse floors to quiet neighborhoods, Project AgBr Media builds a visual archive told through silver grains and light leaks — a reminder that truth still has texture.

Analog Stories for a Digital World

Light, Silver and Truth — Captured on Film

Jason

Meet the photographer

Jason Rodriguez is the founder of Project AgBr Media — an analog photographer, visionary, DJ, and storyteller whose work bridges documentary journalism and fine-art composition.

Born in San Antonio, Texas, with early years in Belford, New Jersey, Jason eventually settled in Pasadena, Texas, where his father managed operations at the Houston Foundry. Growing up between worlds — Catholic, military, and public school — he developed both structure and creative rebellion, traits that shaped his dual passions for photography and sound.

In the late ’90s, Jason began DJing on vinyl, discovering the same rhythm and timing in music that he would later find in light. Performing under the name DJ Feisar, he built a reputation for mixing deep house grooves, future funk, and atmospheric storytelling — the same instinct that defines his work behind the camera today.

A father of three, Jason’s artistic journey has always intertwined with family, curiosity, and film. His return to analog photography was sparked by a late-night discovery of Ryan Weideman’s “In My Taxi” series — a raw portrayal of 1980s New York. That rediscovery led Jason to his first rangefinder, the Konica C35 EF, and later, the Canon AE-1 Program, a camera from his birth year. Through these lenses, he rediscovered patience, craft, and connection.

His approach to photography mirrors his approach to music: intentional, layered, and human. Whether documenting Houston’s civic life or shooting couples, singles, pets, architecture, grand openings, and media events, Jason selects each film stock like a DJ picking the perfect track — matching tone and texture to emotion and energy.

In one poetic twist, Jason uncovered his late father’s travel slides from Japan and discovered his father’s colleagues holding the exact same two cameras — the Konica and the Canon. A quiet sign, perhaps, that his creative journey had come full circle.

Today, Project AgBr Media stands as both homage and evolution — a body of work told through silver grains and light leaks, reminding us that even in an age of pixels and algorithms, truth still has texture.

Editorial & Civic Events

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Creative offerings

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portfolio

nightlife experience

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Client notes

Graciously shared

— L. Navarro, Venue Manager

Nightlife / Event – “Energy Captured in Silver”

“Our bar’s opening night was chaos — lights, music, people everywhere — and Jason managed to make it look cinematic. He didn’t interrupt or stage anything, just moved through the crowd capturing what it felt like to be there. The film gave everything this moody, glowing character you can’t fake.”

— Elena & Marco G., Portrait Clients

Portrait / Lifestyle – “Film That Feels Like Memory”

“Our couple’s session wasn’t about posing — it was about being ourselves. Jason worked quietly, almost invisibly, letting real moments unfold. The film tones, the soft light, the imperfections… it all felt alive. These aren’t just photos; they’re memories I can feel.”

— A. Ruiz, Nonprofit Media Director

Editorial / Civic Work – “A Record That Feels Alive”

“We hired Jason for a field assignment covering a local initiative, and his film work brought warmth and texture that digital photos just can’t replicate. Every image looked like a still from a documentary — honest, detailed, and full of life.”

— M. Thompson, Civic Communications Coordinator

Editorial / Civic Work – “The Observer’s Eye”

“Jason has a way of seeing moments most people overlook. He documented our community event like a historian, not a spectator — with empathy, patience, and truth. The fact that it was all shot on film made it feel even more timeless, like it belonged to something bigger.”